Mojave Experiment: Success? Failure? Or Something else?
by Mark R
On many of the online shows that I am prone to watch on my typical work day, I have been seeing ads for the “Mojave Experiment”. At first I thought it was a reference to the Area 51/Roswell incident, but Roswell is actually nowhere near the Mojave desert.
The Mojave experiment is actually an ad campaign by Microsoft for Windows Vista that is more of a response to the negative criticism that Vista has been receiving.
The ad features some random people responding to some questions about Windows Vista. Microsoft asks them questions like “Why haven’t you upgraded yet?” They usually say that they have heard about all the problems. Oddly enough, they don’t show the responses where people say, “I couldn’t afford it”.
These people are then introduced to a new version of Windows called Windows Mojave. The people respond favorably, and then Microsoft tells them that Windows Mojave is actually Windows Vista. (Surprise!) The ad then shows the footage of the people wanting to get Windows Vista.
I usually don’t like ending an article with a question that isn’t rhetorical, but I want to open up the floor for comments. Is Microsoft manipulating this little experiment to purposely produce favorable results about Windows Vista? If so, then this isn’t an experiment, is it?