TV manufacturers are constantly trying to out-do each other on specs. Brightness, contrast, number of inputs – it’s all fair game. We’ve already had the worlds Largest plasma but it looks like the next battleground will be the thickness of the screen.

Sony are proudly proclaiming the new 40″ Bravia XZ1 holds the title of “World’s thinnest LCD TV” measuring 9.9mm at it’s slimmest point. To put that into perspective, it’s slightly thinner than my K660i. Quite a feat!

More details after the jump

• Edge mounted LED lighting, replacing the conventional backlight.
• A separate receiver hooks up the inputs, sending the HD signal wirelessly to the screen. A nice touch, it means the screen can just sit on the wall with no distracting cables hanging down
• Newly developed Bravia Engine 2. The Sony Bravia processing engine is one of the better ones out there, doing a good job on upscaling SD content.

You can read the full press release with all the details here.

No word yet on a price, but I wouldn’t expect to see it at the budget end of the market…