Polaroid is making a comeback, baby!

by Mark R

Good news, Memento Guy! Even though Polaroid announced that they were discontinuing instant film cameras last February, they are bringing it back, and making it even better!

That’s right, the big P announced that they intend to add instant printing to digital cameras. All I can say is: it is about time! I can’t stand going to my printer every time I want to print out a picture, and if I could do it from my camera, it would be excellent.

Of course, if I wanted to get a print out of a picture, I could just go to Kinkos or Wal-Mart, and probably get my prints from there. If Polaroid can offer this service with some convenient smaller gadget that is cheaper, then I believe they might be on the verge of some kind of photographic success.

Now all of those old nostalgic people who mourned the death of instant film at the beginning of this year will be appeased! I suppose this is what the marketing people at Polaroid would call a “target audience” for their new product.

These pictures have a size of 4×3, just like the old school photos. I don’t have the information on when this new instant film process will be available to the general public, but they had better keep the price low.


7 reviews or comments

G B Says: August 13, 2008 at 1:31 pm

I think it seems like a bit of a gimmick.

you are wrong Says: August 19, 2008 at 3:25 pm

there is a niche for polaroid film that instant printing cameras will not in any way fill. those who are mourning the loss of such an amazing and unrecreatable medium will NOT be appeased. at all. in the slightest. not one inch of a bit. alas, i must violently disagree with you when you say it’s being brought back and it’s better. it’s been replaced, that’s the bottom line.

Charlotte Says: February 23, 2010 at 8:50 am

Do you have any idea when the polaroid film will be put back into stores? I usually bought mine from blacks, any word on when?

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