Sony aims to wow the digital camera world yet again with a couple of new Cybershot digital cameras – the DSC-T77 and the DSC-T700. We’ll take a look at the former first – don’t be fooled by the T77’s slim and svelte package as it packs in a fair amount of features that will satisfy even the most hardcore casual shutterbug (sounds like an oxymoron, no?). Being extremely slim (13.9mm at its thinnest point), it will definitely slip into just about any pocket without causing an unsightly bulge. Let’s have a look at what the Cybershot DSC-T77 has to offer on paper.

Sleek, chic looks are accentuated further by the big, beautiful 3″ touchscreen LCD. All functions are controlled with a touch of the screen, cutting down on fiddly controls while giving you a widescreen view of your pictures. Inside its super-svelte lines, the Cyber-shot T77 is crammed with smart Sony technology to help you shoot, share and enjoy better-looking pictures. There’s a crisp, clear Carl Zeiss Vario-Tessar lens to ensure peerless image quality, with a powerful 4x optical zoom range for detail-packed close-ups. Additionally, the T77 is the thinnest Cyber-shot ever to feature a powerful 4x optical zoom range for detail-packed close-ups. Now even easier to use, Smile Shutter lets you capture more happy moments. Just select Smile Shutter mode and aim the camera: the Cyber-shot T77 automatically fires the shutter when someone smiles. Face Detection has also been improved for even better results, allowing you to prioritise children or adults for natural portraits with spot-on skin tones, exposure and focus. Brand new ‘Anti-blink’ technology cuts the risk of closed eyes spoiling portraits of friends and family. Portrait Mode shoots two images in quick succession, automatically throwing away pictures where the subject’s eyes are closed. Intelligent Scene Recognition has been further refined. Now it will automatically adjust settings for great results over an even wider range of common shooting situations like portraits, landscapes and close-up macro pictures.

• Super-slim, beautiful design with choice of five fashion colors
• 10.1 effective megapixels
• Smile Shutter
• Face Detection and Anti-blink technology
• Carl Zeiss 4x optical zoom lens
• Optical SteadyShot for crisper, clearer photos
• Stunning 3″ touchscreen LCD
• Intelligent Scene Recognition with new Portrait mode

No idea on pricing, but the DSC-T77 will be available for purchase this September.

Press Release