Motorola expands ROKR portfolio
Motorola might be bruised and battered from many directions, but that doesn’t mean they’re throwing in the towel. They proved their resilience by adding yet more handsets to the ROKR line (three in total), and the new music-centric handsets are the MOTOROKR EM30, the ROKR EM28, and the ROKR EM25, which comes in candybar, clamshell and slider form factors respectively. Do take a look at each individual handset right after the jump.
One moment ROKR EM30 is a mobile phone; the next, it transforms into your favorite music player. It uses Motorola’s innovative ModeShift technology to illuminate the keyboard – red keys illuminate in music mode and a brilliant blue keypad appears in phone mode – taking users from talk to text to complete music immersion with a touch of a button. With colorful cues that let users know exactly which mode they are in, the ROKR EM30 connects the sounds that matter most: family, friends and favorite artists.
In addition to the basics in talking and texting, ROKR EM30 is loaded with other great features for music lovers too, including high-fidelity audio and seconds-fast MP3 downloads for listening to their favorite tunes. Consumers will know the artist and song playing on the FM radio with Radio Data System (RDS) technology. The 3.5mm stereo headset jack provides consumers the flexibility to use the headset of their choice with ROKR EM30. Compatibility with Windows Media Player 11 provides the freedom to download music from more than 200 online music stores worldwide.
ROKR EM28 offers easy access to a genuine music-player experience in a familiar clamshell design and allows users to control their music using touch-sensitive keys that appear only when they’re needed. The front of the phone shows the name of the artist and song without even opening the flip. ROKR EM28 has sonic features that enhance the music’s performance. A 3D sound effect gives music a surround-sound quality and an audio equalizer provides 11 pre-set music genres, including rock, reggae and pop for optimal listening. Consumers also can boost the bass up to nine decibels.
ROKR EM25 offers a genuine music player experience including immediate access to a stored music library and built-in FM radio, in a sleek, quality handset. The phone has a dedicated music key so consumers can simply access stored music and familiar music controls to play, pause, forward and rewind songs. Consumers can use FMShare to share a favorite station with friends by sending it in a text message and SONGID technology to identify a song while out and about.
The ROKR EM30 will be the first of the three to be launched in Taiwan, followed by other markets throughout the quarter. As for the ROKR EM28 and ROKR EM25, both of them will roll out later this quarter.