Eye-Fi expands into Geotagging
Photographers on the go are probably familiar with Eye-Fi, which incorporates wireless connectivity into its flash-based SD memory cards. The 2GB cards turn just about any SD capable digital camera or other electronic into a wireless hub for transmitting data wirelessly. Well, not being willing to settle just for that, Eye-Fi is expanding its card roles into Geo Tagging and giving users the capability of automatically uploading photos from more than 10,000 hotspots while away from home or from their home wireless network.
In partnership with Skyhook Wireless, the Eye-Fi Explore uses embedded software that allows allow users to map where their photos were captured with automatic geotagging. Then, the Eye-Fi uses built-in wireless technology to locate nearby Wi-Fi access points when pictures are captured within the Skyhook coverage area. The Eye-Fi service uses this information to encode each photo with geographic locations, and the images arrive on the user’s computer and online sharing account automatically tagged.
“Geotagging makes it easier to manage and search for your photos on your computer, and it also makes them more fun and relevant to share on the Web. Tagging has exploded on sites like Picasa Web Albums and Flickr, where users can share with each other where a picture was taken,” said Ted Morgan, founder and CEO of Skyhook Wireless. “We’re thrilled to work with Eye-Fi to make it easier for users to map where an image was taken.”
The 2GB Eye-Fi Explore includes unlimited Web uploads, unlimited geotagging and one year of hotspot access at Wayport locations. The Eye-Fi Explore (MSRP $129.00) will be available at major online retailers beginning June 6, 2008.