Just in case you’ve forgotten, AT&T launched its Experience Store on Thursday in San Bruno, bringing the Microsoft Surface to the masses. To refresh your memory, Microsoft Surface aims to offer an innovative and unique customer experience, opening up the possibilities of exploring and interacting with various devices simply by using the sense of touch. With Microsoft Surface, AT&T hopes that its Experience Store will offer something new and different to the masses, introducing a paradigm shift in the ways stores interact with customers. Other than San Bruno, other four locations that feature Microsoft’s Surface technology include New York City, Atlanta, San Antonio and San Francisco. AT&T has further plans to expand and introduce this technology to all its stores nationwide, but that will still take a fair bit of time to accomplish.

According to Ralph de la Vega, president and CEO of AT&T mobility, “We are thrilled to bring this groundbreaking new technology to our stores so we can introduce customers to their mobile worlds in a very personal and easy way. We look forward to working with Microsoft to continue developing new ways for our customers to learn about the ever-growing lineup of mobile devices and applications.”

Will your curiosity get the better of you if you happen to drop by in the aforementioned AT&T Experience Stores? I suppose I won’t mind pulling over and check it out, but at the end of the day it just introduces a more satisfying shopping experience and nothing else. If AT&T’s service sucks after you make a purchase, the Experience Store concept would have failed as it acts as nothing more than a false facade of pretentiousness. I suppose this is one of the main challenges AT&T has to face after wowing their customers at the Experience Store.

Source: eFluxMedia