ClickBank Statistics By Payment System, Visitors, Organic, Paid Website and Revenue

Introduction

ClickBank Statistics: Clickbank is an online platform that sells both physical and digital products. It connects digital content creators (called sellers) with affiliate marketers, who help promote these products to customers. By 2011, ClickBank had more than 46,000 products for its affiliates to promote.

The company makes around $1 billion in sales each year. However, it has also become known for promoting products based on quality and trustworthiness. This article will shed more light on Clickbank Statistics.

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• In April, com saw a 2.58% drop in the total backlinks, bringing the count to about 1.61 million.
• The number of websites linking to it also decreased slightly by 12%, totaling around 31.54 K.
• In 2025, more affiliates earn between $1,000 and $10,000+ monthly, thanks to better tools, popular offers, and commission plans that pay for repeat sales.
• ClickBank is still the largest source of traffic in the U.S., making up about 45% to 50% of all visits.
• Countries like Germany, Brazil, and South Africa send about 1% to 3% of the total traffic.

How Does Clickbank Work?

• ClickBank, launched in 1998, is one of the oldest and most trusted affiliate marketing platforms.
• As of 2024–2025, it continues to be a go-to site where affiliate marketers can choose from over 4,000 digital and physical products to promote using blogs, YouTube videos, podcasts, social media posts, email newsletters, paid ads, and more.
• Clickbank’s main goal is to help product creators connect with affiliates who can promote and sell their products.
• The platform’s dashboard shows key info, such as your earnings per sale, possible recurring payments, and a gravity score that reflects how well a product is selling.
• In early 2025, some top offers have gravity scores over 300, meaning they’re selling well.
• In 2025, more affiliates earn between $1,000 and $10,000+ monthly, thanks to better tools, popular offers, and commission plans that pay for repeat sales.
• Countries like India and Brazil are seeing fast growth, helping drive more visitors and giving marketers more chances to earn using volume-based tactics.

How the Payment System Works?

How the ClickBank Payment System Works (2025):

1. Affiliates promote products and bring in customers through their marketing efforts.
2. Sellers pay a commission to affiliates for every successful sale.
3. ClickBank processes the sale and charges a small fee for handling the transaction.

Sample Sale Breakdown (USD 100 Product):

1. Commission rate for affiliates is 65%.
2. ClickBank takes 5% of the sale (USD 5.00) plus a USD 1.00 transaction fee.
3. Total ClickBank fee equals USD 6.00.
4. USD 6.00 is also removed for shipping and taxes.
5. Remaining amount after deductions is USD 88.00.
6. Affiliate earns 65% of USD 88.00, which is USD 57.20.
7. Product owner receives the remaining USD 30.80.

Refund Protection (Return Allowance):

1. ClickBank holds back 10% of earnings as a reserve against refunds and chargebacks.
2. Example: If total earnings are USD 1,000, USD 100 is held in reserve.
3. Return allowance amount may vary based on account performance and refund rates.

Clickbank Traffic and Visitor Engagement Statistics

(Reference: semrush.com)

• The above analysis shows us the total visits in the last 3 months.
• Compare your website’s performance with competitors by monitoring important on-site behaviour metrics.
• In April, com had around 3.97 million visits, and users spent an average of 10 minutes and 58 seconds per session.
• When compared to March, the site’s traffic dropped by 13.53%.

Clickbank Traffic Share by Device Statistics

(Reference: semrush.com)

(Reference: semrush.com)

Clickbank Website Traffic Journey Statistics

(Source: semrush.com)

• Many visitors to com arrive through direct traffic, which makes up around 79.94% of all visits.
• The next top source is com, bringing in about 7.47%.
• After leaving com, most people usually visit google.com or amazonaws.com.

Clickbank Organic and Paid Website Traffic Statistics

(Reference: semrush.com)

• Clickbank.com had a 0.85% increase in organic search traffic compared to the previous month.
• On the other hand, its paid search traffic fell by 72% monthly.

Clickbank Website Traffic By Region

(Source: semrush.com)

#1. United States

• ClickBank is still the largest source of traffic in the U.S., making up about 45% to 50% of all visits.
• According to Clickbank Statistics, Outbrain stated that countries like Germany, Brazil, and South Africa each send about 1% to 3% of total traffic.
• Most high-earning affiliates and product sellers are based in the U.S.
• Top-selling categories include fitness, money advice, and self-help.
• Many U.S. affiliates earn between $1,000 and $10,000+ monthly, especially if they promote subscription-based products.

#2. United Kingdom

• Visitors from the UK make up around 7% to 10% of ClickBank’s total traffic.
• This region is strong in personal growth, digital marketing, and online income.
• Affiliate earnings are usually lower than in the U.S., but they can still earn well with the right products and strategies.

#3. Canada

• According to Clickbank Statistics, Outbrain stated that Canada accounts for nearly 5% to 6% of all traffic to ClickBank.
• Canadian marketers often rely on email campaigns, YouTube videos, and social media ads.
• Typical affiliate income ranges between $500 and $5,000 per month, depending on the time and effort invested.

#4. India

• India is growing fast as a ClickBank market, and its traffic share will reach between 5% and 8% in 2024–2025.
• Even though product prices are usually lower, high visitor numbers help affiliates succeed through large-scale promotions.
• Popular topics in India include making money online, tech tools, and educational content.

#5. Australia

• According to Clickbank Statistics, Outbrain stated that Australia accounts for about 3% to 4% of Clickbank’s total web traffic.
• Best-performing products are related to fitness programs, spiritual content, and online courses.
• Marketers can often see better returns using paid advertising because ad costs per click are higher in this market.

#6. Other Countries

• Countries like Germany, Brazil, and South Africa send about 1% to 3% of the total traffic.
• Interest is growing in digital goods, especially those focused on health, learning online, and software tools.
• Although some regions may face language or payment issues, ClickBank’s global support helps reduce those challenges.

Clickbank Revenue and Payment Statistics

#1. Total Affiliate Commissions Paid Out

• In 2024, ClickBank paid affiliates over $300 million to help sell products.
• That number is expected to reach more than $320 million by early 2025, thanks to more people joining as affiliates and more digital products being sold.

#2. Typical Commission Percentages

• Most products on ClickBank offer 50% to 75% of the sale price as commission.
• Some premium products offer a set amount per sale or have recurring earnings (like subscription products).

#3. Commission Example (2025 Calculation)

• The product sells for USD 100.
• ClickBank charges 7.5%, which is USD 7.50.
• A fixed transaction fee of USD 1 is also charged.
• The total ClickBank fee becomes USD 8.50.
• Taxes and shipping reduce the amount further by approximately USD 6.
• This leaves USD 85.50 available for commission and earnings.
• The affiliate receives 65%, which equals USD 55.58.
• The product seller receives the remaining USD 29.92.

#4. How and When Affiliates Get Paid

• ClickBank pays affiliates weekly or every two weeks, depending on their settings.
• You need to reach a minimum payout of $10 to $50 before getting paid.
• Payment options include direct deposit, Payoneer, wire transfer, or a check by mail.

#5. Best-Selling Categories (2024–2025)

1. Health and Fitness
2. Make Money Online / Business Opportunities
3. Self-Improvement
4. Dating and Relationships
5. Online Learning and Courses

Affiliates in these areas can earn anywhere from $1,000 to $10,000 monthly, with top earners making over $100,000 annually.

#6. Estimated Monthly & Yearly Earnings for Affiliates

Conclusion

ClickBank continues to grow as a leading affiliate marketing platform in 2024 and 2025, bringing in millions of visitors worldwide each month. The United States still leads the way, making up about 45% to 50% of the site’s total traffic. Other strong markets include the United Kingdom, Canada, India, and Australia.

The most popular products on ClickBank continue to fall under categories like health and wellness, money and finance, education, and self-improvement. As internet access and mobile device use increase in 2025, ClickBank will reach even more people and give affiliates more ways to grow their income.