Everyone knows Sesame Street’s Elmo, and that red colored furry creature has seen his fair share of (monster, pardon the pun) sales in the past especially during the holiday seasons of yore where parents were frenzied enough to line up outside toy stores just to pick up a Tickle Me Elmo for their kids. This year, Elmo is back with a vengeance from Fisher-Price, whom the latter touts the former to being the most engaging and entertaining Elmo to day. Known as Elmo Live, this feature plush ups the ante where realistic, interactive play is concerned.

For the first time in our lives, we will be able to see Elmo open and close his mouth while speaking just like the real muppet as seen on TV. Not only that, his mannerisms are impeccable that you’d think you were actually sitting in a live Sesame Street shooting, as his head bobbles back and forth each time he opens his yap. In addition, the Elmo Live has learned how to wave his arms, sit, stand and cross his legs while belting out a story or two. Heck, he was even programmed to tell jokes, sing songs and play games. He will only start to entertain you if you tickle or squeeze Elmo’s foot, tummy, back or nose.

According to Neil Friedman, president of Mattel Brands, “Initial reaction from industry insiders has been so strong and so decisive – even greater than the initial response to T.M.X. Elmo two years ago — that we just couldn’t keep this a secret and realized this story must be told now.” Another person has commended that “Elmo Live is way too innovative and exciting to keep secret! The level of technology and reality is industry changing to be sure, but even as amazing and awe-inspiring as that may be to adults and even as that may create a new standard for interactive plush, Fisher-Price hasn’t forgotten that the people who really need to be wowed are the preschoolers who adore Elmo. Elmo Live delivers a rich play experience that is engaging and interactive. It’s as close to being with Elmo in the fur as any toy has ever been!” Elmo Live targets children (and adults hoping to make a quick buck) aged 18 months and older, retailing for $59.99 each.

Press Release