Like kids, your little puppy grows up way too fast. And just like their human counterparts, instead of getting new shoes you have to buy larger and larger collars - or do you? The Cinch It Dog Collar makes it a “buy once, use a lifetime” mantra where your dog collar is concerned.

Cinch It is the only collar your dog will ever need – from puppyhood on up! It adjusts in 2 mm increments (just under 1/16 of an inch), so it always fits perfectly. It’s 100% waterproof, making it perfect for outdoor activities with your pet.

Depending on the size you choose, it retails anywhere from $17.95 to $19.95 a pop.