There isn’t a gadget or electronics fanatic out there that isn’t giddy the first time they watch their brand new hi-definition television watching hi-def content. Watching Planet Earth, nature shows on the Discovery Channel, and so on.

But there comes that second moment of hi-def ownership, the one that happens after you watch your local news in hi-def or when you see one of those reality TV shows in hi-def. The moment where you see someone’s face in hi-def that should have really stayed in standard def. You know that old adage “a face made for radio”? I think there’ll be a new one for this era of hi-def: a face made for standard def.”

From an unlikely source comes a possible solution for that.

Over at Sephora.com (yes, the girly makeup and beauty site), the cosmetic manufacturer Cargo is selling a new line of cosmetics: The blu_ray Collection. This line of cosmetics has been specially created for use with hi-def film. According to the website, these products have been “developed in response to the needs of makeup artists shooting in high definition, these specialized products work for high-def and are ideal for perfecting the skin while still giving a natural look.” The set they are selling includes a High Definition Mattifier, Pressed Powder, Blush/Highlighter, Mascara and Gloss. Here’s the list of active ingredients from Sephora.com:

blu_ray High Definition Mattifier:
-Vitamin E: A powerful free radical-fighting antioxidant that moisturizes and repairs minor damage on the surface of the skin.
-Vitamin A: An antioxidant that balances and conditions the skin.
blu_ray Pressed Powder:
-Photochromatic Pigments: Adjust with ambient lighting so that the complexion looks natural yet perfected.
-Optical Blurring Pigments: Create an optical blurring effect for a softer looking complexion.
blu_ray Blush/Highlighter:
-Photochromatic Pigments: Adjust with ambient lighting so that the complexion looks natural yet perfected.
-Optical Blurring Pigments: Create an optical blurring effect for a softer looking complexion.
blu_ray Mascara:
-Panthenol: Contains nourishing and strengthening properties.
-Keratin: Strengthens the natural structure of the lash by providing moisture and nourishment.
blu_ray Gloss:
-Hyaluronic Acid Spheres: Penetrate the skin and soak up water that your skin naturally looses, causing the spheres to swell and immediately plump your lips.
-Amino Acid Peptide Chain: Promote the production of both collagen and elastin while strengthening the essential structure of the skin tissue and regenerating the skin cells to produce a softer and younger looking skintone.
-Pearl Pigments: Creates the illusion of fuller, smoother lips.
-Vitamin E: An effective antioxidant that helps to fight the damaging effects of free-radicals while nourishing and healing the skin.

To get ready for your hi-def closeup, pick up the set (a $130 value) for $59. Otherwise, just stick to radio.

[Sephora.com via Boing Boing Gadgets]