edit: The PhotoGPS finally made it into production in late 2008 and we have a review here.

Jobo from Germany have been around for a fair bit of time (the 1920s, to be exact), and has since made a name for itself when it comes to photo processing machines and darkroom accessories. Nearly a century later, the company still soldiers on, and they certainly did not come to PMA ‘08 to have a look at all the booth babes parading new photography equipment. No sir, they were there with a mission as well – displaying a digital camera add-on known as Photo GPS which can be fitted to the flash hot shoe of virtually any digital camera while recording GPS data as you shoot.

For those who think that the Photo GPS looks rather familiar, chances are you’ve already seen it last year as it was announced at the previous PMA event. I suppose after one whole year of silence, more work must have been put in to perfect the device, but there is nary a press release or additional specifications as well as details that are currently available on Jobo’s site. Nevertheless, the show must go on and here’s a little bit more on how the Photo GPS works. Once you’re done snapping all the photos that you want, head back to your home/office, booth up your Mac and download both images as well as the GPS data file from the Jobo unit. Data transfer is done via the included USB port.

Jobo’s included software will then use a location database to match the images you snapped with GPs data, followed by including the location data to your images’ EXIF metadata. For folks who dabble with RAW format images, the software will generate an XML file that holds all the relevant GPS data within. This XML file will be made readable as long as you have programs such as Aperture and Lightroom.

Product Photo Page via Macworld