Eye-Fi goes to bed with Nikon

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eyefi-nikon.jpgEye-Fi’s claim to fame would be to create the first wireless memory card for digital cameras in the world, and it comes as no surprise that the company has just announced that it will be working with Nikon Corporation to deliver “enhanced integration of the Eye-Fi Card with Nikon’s new D60 digital SLR camera”. Sounds pretty exciting to all you shutterbugs out there, doesn’t it? Anyways, Eye-Fi will also throw in Nikon’s “my Picturetown” online photography community to its Eye-Fi Service as yet another photo sharing option for users – as if there aren’t enough of these available in the market already today.

This collaboration will see Nikon’s D60 digital SLR make life much easier for photographers to wirelessly upload images via an Eye-Fi Card to their computer or favorite online photo sharing site. I like the hassle free environment instead of cursing oneself for not bringing the correct cable, especially if you’re a few hundred miles away from home. The recently introduced Nikon D60 DSLR will also hold the honor of being the first camera to be part of the “Eye-Fi
Connected” program. I guess that sometime down the road, there will be other digital cameras joining the D60’s rank where Eye-Fi endorsement is concerned.

According to Tadashi Nakayama, General Manager of Marketing for Nikon, “Nikon has been on the forefront of embracing wireless photography and finding innovative ways for users to share memories. By working with Eye-Fi, we’re making it easier than ever to save and share pictures without the inconveniences of wires and cables.” Amen to that, brother. Nikon’s D60 is smart enough to detect the Eye-Fi card when it is inserted, automatically adjusting its power timer settings to ensure that photos upload effortlessly for sharing and storing without having you to lift a finger.

Press Release

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