Eros Now Statistics By Demographics, Subscribers, Region, Analytical History, Screen Engagement And Device Users

Introduction

Eros Now Statistics: Eros Now is an Indian subscription-based video streaming and on-demand entertainment platform launched in 2012. It is owned by Eros Digital, which is the digital media branch of the Indian-American multinational company Eros Media World. The platform provides media streaming and video-on-demand services.

Eros Now has grown through helpful partnerships with mobile phone companies and other distribution partners worldwide. The company believes these partnerships were essential in the beginning, as they helped Eros Now expand quickly and reach a large number of users in a cost-efficient way. We shall now shed more light on Eros Now Statistics through this article.

Editor’s Choice

• According to Eros Now’s data, the platform has more than 12,000 titles and 250,000 music tracks in its library.
• During the pandemic, subscriptions grew by 49%, reaching Rs 43.5 billion. Eros Now is available in over 150 countries.
• The platform has about 224 million registered users globally, with 39.9 million paying subscribers.
• Among its users, 29.02% are female, and 70.98% are male. Most users (83.9%) access Eros Now on mobile devices, while 16.1% use desktops.
• The bounce rate for the official website is 87.57%.
• Eros Now is also one of the top 100 most subscribed YouTube channels in India, with more than 18 million subscribers.
• The largest group of users, 40.63%, is between 18 and 24 years old.

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General Eros Now Statistics

• Eros Now has about 39.9 million paying subscribers and 224 million total registered users worldwide. It is available in more than 150 countries and has 148.1K backlinks.
• In October 2023, the website had 3.1 million visitors, while September had 2.9 million, showing a 4.6% increase in traffic.
• In August 2023, there were 1.9 million visitors. The bounce rate for the site is 87.57%.
• The platform offers more than 12,000 movies and 250,000 music tracks. It supports around 10 Indian languages, including Marathi, Gujarati, Kannada, Malayalam, Telugu, and Bengali.
• During the pandemic, Eros Now’s subscription rate grew by 49%, reaching Rs 43.5 billion.

(Reference: enterpriseappstoday.com)

• In 2023, users watched a total of 28.1 million hours of content, with the top 25 titles accounting for around 1.3 million hours.
• Eros Now is among the top 100 most subscribed YouTube channels in India, with over 18 million subscribers.
• On November 29, 2023, its YouTube channel added 4,176,957 views in one day, bringing the total views to 17,130,951,911.
• As of 2023, Eros Now is available in more than 135 countries and is known for having one of the largest movie libraries.
• 9% of users watch more than 21 hours of content per week.
• In India, 73% of users preferred Amazon Prime Video over the past year, while Disney+ Hotstar also had 73% preference, and Netflix had 62%. Eros Now was used by 15% of users in India during that time.

Eros Now Statistics By Demographics

(Reference: sci-tech-today.com)

• Eros Now statistics show that 34.67% of its users are women, and 65.33% are men.
• The platform is popular with all age groups, but it’s most favored by those aged 18 to 24, who make up 40.63% of users.
• Another 31.80% are between 25 and 34 years old.
• About 52% of users are aged 35 to 44, while 7.09% are between 45 and 54.
• Baby boomers make up 4.53% of users, and 3.44% of users are between 55 and 64 years old, with a smaller portion being 65 years and older.

Eros Now vs Sony Liv Statistics

With the global lockdowns, OTT platforms became more popular, leading to new platforms entering the market. These platforms have become major income sources for people working on web series, which are well-known across many OTT services. Here’s a comparison between Eros Now and SonyLiv:

Eros Now

• Offers a wide selection of hit movies and international shows.
• Very affordable but has fewer titles compared to other OTT platforms.
• It can be watched on many different devices.
• Users can share movies and shows with friends and family.
• Available in all Indian languages.
• It supports Chromecast and allows streaming from laptops to TVs.
• Has subtitles in multiple languages.
• No ads, even with the subscription plans.
• Content can be downloaded to watch offline.
• Some users report being charged even after canceling their subscriptions.
• Streams content in HD quality.
• Has a large music library similar to Spotify.

Sony Liv

• Known for Hindi TV shows and sports events like WWE, UEFA, and UFC.
• “Kaun Banega Crorepati” is one of the most popular live shows.
• Subscription fees are higher than Eros Now.
• No ads with any subscription plan.
• Offers live channels from the Sony Network.
• Limited subtitles are available for some content.
• The variety of content is limited.
• Simple and easy-to-use interface.
• Allows content downloads for offline viewing.
• Supports up to 5 profiles on two screens.
• Offers content suitable for children.

Eros Now Subscribers Statistics

• As of September 30 (Q2FY23), Eros Now had 3.7 million paying subscribers, which is a 70% increase from 2.1 million on March 31 (Q4FY23).
• The platform had 75 million total registered users. The company is aiming for 6-8 million paying subscribers, which make up 4.93% of all registered users.
• Eros defines a paying subscriber as anyone who has paid for the Eros Now service, either through a bundle or by itself, directly or through a telecom operator or OEM, with a billing cycle of at least one month.

(Reference: youtubers.com)

• In this quarter, revenue from the digital and related sectors rose by 42.1% to $20.6 million, up from $14.5 million in the same period last year.
• This increase was mainly due to income from Eros Now and catalog content. This sector accounted for 32.54% of total revenue.
• Total revenue for the quarter decreased by 12% to $63.3 million, compared to $71.9 million in Q2FY23.
• The company made a net profit of $2.2 million, reversing a loss of $1.4 million from the same quarter last year.
• Revenue from theatrical releases dropped by 38% to $19.4 million, down from $31.3 million in Q2FY23.
• This decline was due to fewer films being released, especially high and medium-budget Hindi films.
• Theatrical revenue made up 30.64% of total revenue.

(Reference: youtubers.com)

• Revenue from television syndication fell by 11.1% to $23.2 million, down from $26.1 million in the previous year.
• This sector represented 36.65% of Eros International’s total revenue for the quarter.
• Revenue from India dropped by 36.3%, reaching $25.4 million this quarter, compared to $39.9 million last year.
• Revenue from North America decreased by 20%, going down to $0.4 million this quarter from $0.5 million last year.
• Revenue from Europe grew by 8.5%, reaching $5.1 million compared to $4.7 million in the same quarter last year.
• Revenue from other regions increased by 20.9%, rising to $32.4 million from $26.8 million last year.

Eros Now Statistics By Region

(Reference: sci-tech-today.com)

• According to Eros Now statistics, India makes up about 60.11% of the traffic on erosnow.com, with a 5.62% increase in visitors. Pakistan contributes around 8.24% of the traffic, with a 14.53% growth in users.
• Although only 5.01% of visitors are from France, they’ve experienced a strong 30.54% rise in website activity. Bangladesh, which represents 3.79% of the users, has seen an 8.63% drop in visitors.
• Nepal has had the highest increase in new users, with a 2.53% rise, and has kept 47.22% of its users from 2009 and 2010.
• Other countries provide the remaining 20.31% of traffic.

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YouTube Analytical History For Eros Now Music

(Reference: socialblade.com)

(Reference: socialblade.com)

Indian Screen Engagement Statistics

• India has been a “mobile-first” market due to high mobile usage and lower pay-TV adoption compared to Western countries. However, recent lockdowns and the growth of OTT platforms have increased TV usage.
• According to the latest EY FICCI Report, smart TV sales in India have doubled in recent years and are expected to reach 40 million by 2025.
• A large portion of Eros Now’s content is consumed through smart TVs.
• Eros Now focuses on delivering high-quality digital entertainment to viewers worldwide.
• It expects a slight decrease in premium paid subscribers in the short term due to its shift towards a direct-to-consumer approach.
• To reach more users, Eros Now has partnerships with major telecom companies, OEMs, and digital distribution platforms like Amazon, Apple, Virgin Media, and Roku. These partnerships help make Eros Now available to a global audience.
• Eros Now now has more than 120 distribution partners, with many new partners added in the past year.
• The company also works with Microsoft to develop backend video technology on Azure.

(Reference: coolest-gadgets.com)

• This partnership will help Eros Now create a better online video platform for users across various groups.
• These factors should help increase ARPU and reduce subscriber churn. The ARPU figures do not include revenue from other sources like transactional video on demand (TVOD), ads, YouTube, and other ways of making money from Eros Now.
• Eros Now’s content strategy will focus on the new original Hindi-language series and expanding its collection of regional language content to strengthen its position in Tier 2 and Tier 3 cities in India.
• Eros Now plans to release 46 original series and movie premieres across 8 Indian languages in fiscal 2021. So far, 25 titles have been released, with more expected later in the year.
• The platform also plans to add more types of content to solidify its lead in the Indian OTT market.

Eros Now Statistics By Device Users

(Reference: enterpriseappstoday.com)

• com and its mobile app have 83.9% of users on mobile devices and 16.1% on desktops. In the past 6 months, there were 2.4 million visits from mobile users and 3.2 million visits from desktop users.
• In India, 73.8% of users, or 2.3 million people, visit the website. Of these, 14.4% use desktops, while 85.6% use mobile devices.
• Pakistan has 151.1K users, making up 4.93% of the total. Among them, 13.21% access Eros Now on desktops, and 86.79% use mobile devices.
• The United States has 97.9K users, or 3.19% of the total. 44.09% use desktops, while 55.91% use mobile devices.
• Nepal and Malaysia have 86.1K (2.81%) and 70.7K (2.31%) users, respectively. In Malaysia, 4.05% use desktops, and 95.95% use mobile. In Nepal, 4.92% use desktops, and 95.08% use mobile.

Conclusion

Although Eros Now isn’t the leading OTT platform in India, it still has several users for entertainment. It offers various digital content, and its YouTube music channel earned the most revenue in 2022. The competition between OTT platforms is intense, with many offering cheaper prices and a large variety of movies and shows. Eros Now has fewer titles but mainly features blockbuster films.

One of its best features is that the basic plan is free. Today’s generation often subscribes to several OTT platforms to keep themselves entertained. We have shed enough light on Eros Now Statistics through this article.