Apple gives out rebates to angry customers
Isn’t it ironic how fast the tide turns? Take the iPhone, for example. At one moment everyone was lauding it to be the next best thing since sliced bread (or even better), and unlike Sony’s PS3, people were willing to work two jobs to pick it up without having the head honcho issue a statement to do so. Yesterday’s move by Apple to reduce the iPhone’s price by a whopping $200 however certainly drew a lot of flak from everyone – especially the very same people who sang of Apple’s praises just a few months’ back. This kinds of remind me about Jesus’ crucifixion and how fast the crowd turned on Him just one week after He enters Jerusalem. I digress – back to the iPhone’s price cut.
The 4GB and 8GB models will now retail for $299 and $399 respectively, which is a vast difference from the $499 and $599 which millions forked out during summer. Apparently this trust between customers and Apple has been damaged, and they have flooded Steve Jobs’ company with plenty of emails and phone calls to state their displeasure at the turn of things. Steve Jobs has taken this opportunity to repair the damaged relationship, and declared that “Our early customers trusted us, and we must live up to that trust with our actions in moments like these.” How did he do it? For starters, he offers a $100 rebate to iPhone buyers, and this store credit could be used at any Apple Store. I guess it doesn’t really matter to Steve as the money will still end up in his pocket anyway.
Well everyone knew the risks of being an early adopter, but nobody expected a price cut this fast. At least there was some sort of reconciliatory effort on Apple’s part. I wonder what Microsoft would have done in such a situation. Does the 3-year extended warranty for the Xbox 360 count?
Source: Seattle PI