As cool toys go this has got to be right up there, literally. The digital video rocket is capable of soaring 500 feet into the air and filming at the same time.

This rocket, made by Estes, makers of model rockets for nearly 50 years, provides enthusiasts a view of the rockets liftoff and flight from the rockets point of view thanks to the impact-resistant digital camera in the nose cone. From as high as 500′, the camera can record a 12-second video at 640 x 480 pixel resolution or take up to three pictures per flight (stores 15 pictures).

It comes ready to fly, and the camera is oriented toward the earth during flight. The camera connects to a PC with the included USB cable to download the flight video. The rocket uses Estes C6-5 engines (sold below and at hobby stores) and includes a launch pad, camera software, and two sets of L1154 button-cell batteries for the camera. Injection-molded plastic.

The rocket is available from Hammacher for $59.95 and a set of three C6-C5 engines will cost you $9.95. Found via GetUSB and TFTS, thanks guys.