Sony knows that user-generated content on the Internet is the next big thing, and they have decided to take advantage of the situation by coming up with the Net-sharing CAM. This video recording device is capable of uploading short video clips to the Internet directly, while capturing 5 megapixel digital still photos that are good enough for printing to be kept for posterity. The Net-sharing CAM weighs approximately 5 ounces and uses a Memory Stick PRO Duo as the medium of choice. Using default settings on a 2GB card, you’ll be able to record around 5 hours of web-ready video footage.

According to Kelly Davis, director of product marketing at Sony Electronics, “People who upload videos frequently are looking for solutions to easily get their personal content online in a few simple steps, so we developed the Net-Sharing CAM to be intuitive. It can be used as an everyday communication device, which can also be personalized to quickly share short video clips and photos online.” The Net-sharing CAM does the above mentioned by shooting video in MPEG 4 recording format. Selectable picture qualities range from QVGA/15fps to VGA/30fps that can later be viewed over a TV. Not only that, you get a distinctive “sharemark” button that enables users to tag or select video and photos that they want to upload in a cinch.

Features include a 2.4″ color LCD display, 4x digital zoom, and a built-in flash. Each purchase comes with the PMB Portable pre-loaded software that comes with pre-programmed menu buttons which is used for direct publishing purposes. The Picture Motion Browser software also helps folk who want to run an extended version of the application directly from a computer. If it suits you, the Net-sharing CAM can also be turned into a live web cam if the need arises. In fact, the Sony Net-sharing CAM will be released sometime this September for approximately $200 which is quite a bargain. You can place your online pre-orders from July 18th onwards.

Press Release