Polo Ralph Lauren’s store window is very different from the static see-through displays that your eyes meet every day. It has actually been enhanced with technology to become a virtual store. Passers by can check out the goods within as with any regular store, but you can also place your order there and then as well via the touchscreen, be it day or night. In case you are the fickle-minded type, you can always send the product information to your email for future reference, completing the transaction only when you’ve reached home. The next time you’re in London, do check out this souped up Ralph Lauren store.

Source: New Launches