Looks like no matter how hard and tough-as-nails the Transformers robots look like, they all have a soft side to them in the form of a plush toy. What makes these plush toys all the more interesting is the latent ability to transform, for example the good ol’ Optimus Prime turns into one plush truck by moving the right parts into position.

I think this Transformers plush toy will appeal a whole lot to kids of either gender. After all, who can resist plonking down their head on a soft, plush pillow at the end of a tiring day? They also provide some form of comfort when watching scary movies or during tense moments when the Decepticons are hell-bent on laying waste to the Earth. Each Transformers plushie will retail for £9.99.

Product Page via Nerd Approved