The QiGO content key
Announced at the opening of the All things digital conference is the QiGO essentially it is an Internet content key, which utilizes the flash drive technology to automatically launch media applications, such as games, music, videos and even company promotions, such as marketing material and adverts.
By inserting the key into the USB port the web content will be opened up, no need for usernames and passwords as each key is exclusive so you can see the advantage that the keys offer, when you are finished the key is removed from the port and the site closes.
So far there are only a limited examples of what the keys can offer a Konami game “Yu-Gi-Oh” and from Hasbro Net Jet Online Game System, however the full launch is not due until later on in the year when there will be information on prices and content.
The potential for this is that because they are Internet connected, the content will change, for example there may be new games or maybe if it is music related then samples of new releases can be shown. No doubt that the future for this will be a subscription based arrangement, which would mean that the owner of each key can choose how much or how little content they wish to use.
The long tern concern would be if this was successful then users would have to have a collection of keys in order to access the different types of content.