The new book marker from the Brazilian company Atilina is a simple, cheap and extremely practical way of finding the right page in a book. At a first glance, this book marker looks just like a regular one, but the difference is it has a flexible and transparent side, that stays in the correct page automatically when you finish reading a chapter in the book, eliminating the need to remove the book marker when you start reading and putting it on place when you finish.

To use the book marker all you need to do is follow the instructions in this video. This marker is made from plastic and uses non-toxic paint. The product was developed by the Brazilian designer Lessandra Martins Pereira, the patent is already requested, but it doesn’t even has a name and is not on sale yet. The company hopes to sell it to book publishers to promote and advertise their new books to the clients.

Find out more at Atilina (translated from Portuguese).

Via Alessandro Martins.

Check out the video below.