Dell 2.0 coming soon
Dell is probably as well known as Apple or Microsoft in the personal computing business. Equally as well known is the fact that it is impossible to buy a Dell machine from the stores, second hand excluded of course, yet this has somehow had a double effect. 1. By making buyers go direct, there is a sort of exclusivity about the company. And 2. Not being available in stores has probably harmed the company by missing out on sales, people are unable touch and feel the machine, and some people like to do that.
In order to for the company to gain more sales, they are in need of different markets to offer the machine in, this can mean taking many different avenues, one of which must include opening up the availability of the Dell product in the stores and thus reaching out to a different range of customers. However this would mean for the company that thrives on direct sales, relying on outside people to sell the product that has made the company so large and successful. So there is an argument for both cases and Dell need to decide if they are to compete directly on the shelves of the stores with other brands or stay as a direct sales organization.
Since being restored as CEO of Dell back in January, Michael Dell has been looking for ways to strengthen the company, this has to be done by offering alternative solutions i.e. operating systems and product availability, we have seen effort being put into offering an open source operating system by the company, even though there has been some problems. The next move will be to see Dell computers available from a variety of other channels, how this will transpire we will just have to wait and see, but there has been some words from the CEO in respect of this matter, which shows that the company are thinking very seriously about the future of the distribution of Dell computers.
Will we ever see Dell in the stores? I don’t think so just yet. There are many other possibilities to explore before Dell enters the open marketplace, but you never know.
Source [Info World]