So the folks at Shimano that make every bike component you own (unless you ride Campy, Sram, or other gear) want to make friends with all the people that never ride bikes.

Plus they want them to buy a new bike too, (With their partners Giant, Trek, and Raleigh).

They’re going for the slow roller set, and going after it with some gusto with their new Coasting program.

The bikes look fun and enjoyable for the beach-going or city set. They’re clearly made for low grade (read flat places) that are easily pedaled.

The design look is fun and relaxed. These are not featherweight rocket sleds (though their transmissions and higher grade materials will make for a smooth efficient ride). These are developed for meandering down a country lane to your friends house. Maybe halfway there you hop off your bike and pick up an espresso.

After the jump take a look at how distinctly different each one of these new bikes look. It’s creepy how different they all,,,,, oh, wait,,, they’re like identicalish.

Also, today, I’m making up new words, so let me know what you think of identicalish.

These do however have the air of fun they’re looking for. However, as a devotee of both the skinny and the fat tire (road and mountain biking) I tend to shy away from things that amble on of their own accord and provide little to no advantage in performance, and look like back to the future refugees from a New England town in the 50’s. Plus I live in a very hilly area, so unless they can seriously gear them down, I won’t be getting one personally any time soon.

Eh, you know they’ll be fun, you’ll get in shape, and have a nice time doing it.

Thanks again Goat! (forgot to credit ya, my bad)