Beer Belly Review


Beer Belly package Russell Belly Pose

We reported on the cool beer belly product earlier in the year. Thanks to the good guys who make the beer belly we can now follow up on that report with an unbiased (though at times maybe intoxicated) review.

As I have a natural beer belly I enlisted my mate Russell (Software engineer by day, beer belly model by night) to do the photo shoot and product testing (Russell will do just about anything for free Stella Artois).

Beer Belly Open Box
Upon opening the beer belly we found a well made harness, gel pack and what looked like a colostomy bag (though this was in fact the beer bag).

Filing the beer belly

Filling the beer belly was easy, it has a large screw on top so you can safely pour a can in without fear of beer spillage (which is a cardinal sin). It holds 80oz which for us equated to 4 large cans of Stella (Russell’s modeling fee).

Beer belly with one can in it

This is the beer bag with one can poured in, when we poured 2 cans in it looked twice as full, when we poured 3 ca….

What happened next I still don’t really understand but Russell reckoned modeling the harness would be better with out a top on (or was that my girlfriends idea).

Belly side view Front view Back view

The belly was actually pretty comfy to wear even when full and the more you drink the thinner you look. Putting the beer belly on was a bit of a two man job, though I’m sure the dedicated drinker can manage this on their own with a bit of practice. When you get towards the bottom of the bag you do have to jiggle it around a bit to get the final few gulps out, so expect a few strange looks when you start playing with your belly.

Before beer belly after

The before and after pictures show how much more manly Russell looks when he’s wearing a full beer belly, though he does have his limits as I could not persuade him to wear it to the pub.

All in all the beer belly is a pretty cool product and does exactly what it’s designed to. The one improvement we could think of was to have a longer drinking tube so that you can run it up your sleeve instead of having the nozzle sticking out of your collar. You can buy online and get further information over at the official beer belly site.

Thanks again to Russell for being the first CG model, I have promised not to show this to anybody at the office, so if you’re reading this, work at RT and are not Russell please say sorry to him :).


9 reviews or comments

More Gadget Thumbs (up to 11-10-2006) » Coolest Gadgets Says: November 10, 2006 at 6:25 am

[…] Beer Belly Review […]

Mike Says: November 10, 2006 at 11:17 am

You only briefly touched upon this, but how well does this work with someone who already has a beer belly? Does it just look weird if you’re already bulging at the gut?

Al Says: November 10, 2006 at 11:27 am

It just makes your beer belly look even bigger, it doesn’t look odd as such but it does make it look like you have a bit of a problem.

Shotgunator – Drink Beer Fast » Coolest Gadgets Says: February 19, 2007 at 5:08 am

[…] can of beer (don’t test on empties as they just dent). I can normally get volunteers (cheers beer belly Russ) to make fools of the selves with gadget testing but my persuasion powers left me Friday and I had […]

Winerack – The Lady equivilent of the Beer Belly » Coolest Gadgets Says: March 7, 2007 at 2:07 pm

[…] had a fair bit of fun reviewing the beer belly which was all well and good for us blokes but it wasn’t exactly ladylike. Now the makers of […]

Calvin Batt Says: May 14, 2007 at 6:12 pm

Great Idea. The website sells the beer belly at a great price.

RoFo Headgear – The Strangest Beverage Dispenser Yet » Coolest Gadgets Says: September 25, 2007 at 6:54 am

[…] us his new product RoFo Headgear, the ultimate entertainment beverage dispenser. The RoFo makes the beer belly and ladies winerack look decidedly normal. As you’d expect, the RoFo beverage dispenser is […]

The $50 Winner and last weeks Coolest Gadget… » Coolest Gadgets Says: August 26, 2008 at 4:42 am

[…] We reviewed the beer belly for us blokes (modeled by Russell) back in 2006, now, as submitted by Random Good Stuff, here’s one for the […]

chuckiesd Says: July 23, 2010 at 12:19 am

wow..that really cool gadget..but you will bring big stomach all around….hahahaha

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