Rock band Keane are including a free memory stick with their latest single. I’m not a particular fan of Keane’s music but it is a cool idea.

Jon Turner the general manager of Keane’s record label Island explained the band were trying out the stick with a hope to develop it into a credible alternative to the CD by 2007.

“I do see it as a potential format for the future,” he told The Guardian, “but I don’t think it’s going to run down the use of digital services. It’s an interesting experiment. I’m keen to see what people make of it.”

Original story on NME found via our forums, thanks Keith.