Multi-Colored Magna Doodle
I’m not sure if these are new but they never had them when I was a kid, multi colored Magna Doodles.
Instead of doodling in boring old black you can now doodle in multiple colors. By the looks of the pic it’s only in red and blue but that makes a huge difference in the quality of drawings that 4 year olds can do :).
Available from Target, found on Book of Joe.