TLDR
- Team Heretics becomes first esports club to integrate blockchain wallet directly into its official store
- Spanish esports giant launches new loyalty program powered by Chiliz’s Web3 infrastructure
- $TH Fan Token holders will get exclusive rewards, early product access, and special discounts
- Integration allows fans to securely connect wallets and manage their Fan Token ownership
- Program launches in 2025 as evolution of Team Heretics’ partnership with Chiliz since 2020
Team Heretics has made history by becoming the first esports organization to integrate a blockchain wallet directly into its official store. The Spanish esports club announced this development alongside a new loyalty program powered by Chiliz’s Web3 infrastructure.
The wallet integration represents a major technical step forward for fan engagement in esports. Fans can now connect their wallets securely and directly through the Team Heretics e-commerce platform while managing their $TH Fan Token ownership.
Team Heretics first partnered with Chiliz in May 2020 to launch their Fan Token on Socios.com. The new developments mark a major expansion of this relationship four years later.
The integrated wallet serves as the foundation for Team Heretics’ upcoming loyalty program. This program will use $TH Fan Tokens as the primary method to unlock membership tiers and exclusive benefits.
Loyalty Program Details
The loyalty program will offer Fan Token holders several perks including exclusive rewards and early access to products. Members will also receive special discounts and new ways to interact with the club.
Team Heretics plans to launch the program in 2025. The club wants to create an ecosystem where fan loyalty gets continuous recognition and rewards within their own platform.
“We’re taking a leap forward in how we connect with and value our community,” said Alejandro Marcos, CMO of Team Heretics. He explained that token holders will gain access to exclusive experiences and input on certain club decisions.
The program builds on previous Fan Token uses by Team Heretics. The club has already let their community vote on elements like their Superliga name and official flag design using Fan Tokens.
Web3 Infrastructure Benefits
Chiliz’s Web3 infrastructure provides the flexibility and security needed for this integration. The system allows Fan Tokens to function as genuine digital assets with full utility potential.
Alexandre Dreyfus, CEO of Chiliz, called the integration “the manifestation of our vision for the future of fan engagement in Web3.” He emphasized how blockchain technology enables clubs to build direct experiences with their communities.
The infrastructure gives Team Heretics autonomy to manage their fan experience directly. This approach allows clubs to build their own ecosystems rather than relying on third-party platforms.
Chiliz has partnerships with major sports organizations including FC Barcelona, Paris Saint-Germain, and Manchester City. Team Heretics joins this list of clubs using Chiliz’s blockchain solutions.
The integration adapts Chiliz’s infrastructure to Team Heretics’ specific needs and objectives. This customization approach could serve as a model for other organizations in the future.
Team Heretics operates across multiple esports titles including League of Legends, Valorant, and Call of Duty. The organization has over 7 million social media followers and more than 120 million combined across all their content creators.
