Which advert are you going to notice more: a poster on a wall, a paint job on the back of a bus or a well toned midriff sporting a custom advertising paint job. If you say anything but the later you ain’t normal.

As advertisers have known for years “sex sells” so by painting adverts onto the regions we all want to look at anyway, it is a guaranteed way to get an advert noticed.

Models in London are being paid £30 to have their toned tums painted and then strut their stuff around town and for a change we can stare without fear of being slapped You may be wondering what has this got to do with cool gadgets, well it’s a cool idea and they could be advertising gadgets, besides we don’t need many an excuse to pics pics of women with a bit of flesh on show (and there’s even a bloke for our female readers ).

This new advertising is known as “Bellyvision” though I reckon Bellyvert or Bellysense has a better ring to it. Though I don’t think my beer belly will be hosting such ads in the near future.

[Found via the Daily Star and BBC Brazil]