At last beerbellies are cool, thanks to The Beerbelly beverage container.

The Beerbelly site explains how it works:

Now you can take up to 80oz. of your favorite beverage wherever you go… Even where “they” don’t want you to!

The Beerbelly is made up of a neoprene “sling” and a polyurethane “bladder” with a tube for dispensing. The bladder is held in an insulated pouch in the sling which is worn under your clothing for concealment. When worn, it looks just like a beerbelly.

It’s a cool idea and what’s more, the more you drink the smaller your gut looks. It will also serve as reminder to demonstrate what you will look like if you keep using it :).

The basic version includes The Beerbelly Sling and Bladder and The Pleasure Extender (cool name for the mouth piece). You can also get a deluxe edition which includes a Hot or Cold pack (why you’d want a hot pack is anybodies guess) and lots of special cleaning bits.

[ The Beerbelly found via I4U]