This one is strictly for the ladies, launched in the UK today is the worlds first non-penetrative programmable vibrator: Je Joue.

The Je Joue does it’s magic by 3 massage pads which are controlled by a programmable microprocessor (in the unit). To program the desired vibrations you need to install the supplied PleasureWare (great name) application on your PC, and create what are known as Grooves, the Grooves can then be downloaded to the device.

If you get an enjoyable groove you can flick a switch and set it to auto repeat, you can also share your grooves with friends (via email) or download more from the official site.

The Je Joue has already had a bit of vigorous testing:

During development the handsets were tested by over 150 women. Nine out of 10 prototype testers said they would buy the product; 75 per cent said it was better than any other toy; and 24 per cent said it was better than their partner.

I think 24 per cent of partners should start worrying or improving.

It only took us 3 days into the new year to make a post with a sex theme, we must be slipping :).

[Available from JeJoue]